Native Vote Campaign
Introduction
Mobilizing Native voters through nationwide outreach.
Client
NCAI
Service
Campaigns & Advertising
The Challenge
National Congress of American Indians (NCAI) reached out to Agency MABU to generate nation-wide excitement around Native Vote ahead of the 2020 presidential election. With multiple objectives and a vast audience of the country’s Tribal Nations, our team needed to carefully consider the most appropriate messages and delivery channels.
Objectives
Increase awareness of voting dates and educate on state specific vote-by-mail rules
Generate awareness and excitement around Native Vote
Encourage Native Vote registration and recruit coordinators and poll workers
The Solution
Agency MABU began by identifying target audiences and key messaging for each before developing a digital asset library. Paid digital advertising was used to drive online traffic to the Native Votes website in a cost-effective and measurable way. Efforts were rooted in a strategic, targeted approach that extended messaging through Google Display ads, Facebook boosted posts, and Indian Country Today.
The two-month campaign was successful in driving traffic to the Native Vote website with above industry click-through rates on all platforms.
What we made
