Faith Foundation Northwest Brand Identity
Introduction
A complete rebrand to reach an expanded market.
Client
Faith Foundation Northwest
Service
Brand Strategy & Identity
The Challenge
Faith Foundation supports churches in the Pacific Northwest through investment management, loans and endowment consultations. They first came to MABU as the Northwest United Methodist Foundation, looking for a firm to develop a new brand identity and messages based around their new name. The rebranding initiative was driven by a desire to serve faith communities beyond the United Methodist Church.
The Solution
MABU began by facilitating a brand workshop to clearly identify the client’s brand attributes and archetypes while also building internal consensus and enthusiasm around the organization’s authentic personality. With those findings, MABU developed a brand persona which included a defined purpose, tone of voice, language, and recommended key messages. The persona provided creative direction for the visual identity.
The Outcome
“MABU demonstrated an understanding and respect for diverse stakeholders with complex group dynamics. Our rebranding team was made up of two staff members and nine board members, ranging in age from 29 to 80+, with ideas and preferences that sometimes conflicted. MABU was willing to move at the speed of trust until we found consensus. The design team was flexible enough to make room for our process, but strong enough to steer us in a good direction.”
Julia Frisbi, Associate Director
What we made
