Universal Analytics Says Goodbye in July, Hello GA4

Universal Analytics Says Goodbye in July, Hello GA4

So long Universal Analytics:

Google Analytics is one of the most popular web analytics tools used by website owners and digital marketers. It provides valuable information on website traffic and user behavior. In 2020, Google released a new version of Google Analytics, called Google Analytics 4. Now, two and a half years later, it will officially become the new standard. On July 1, the current and long lived version of Google Analytics, known as Universal Analytics, will no longer process data. From that point on, all data will be available in GA4.

So, what is GA4? How is it different from Universal Analytics?

  1. GA4 is the latest version of Google Analytics and it’s designed to provide a more complete view of user behavior across multiple devices and platforms.
  2. It has a simplified user interface that’s easier to navigate and use. It offers more intuitive reporting options and makes it easier to find the insights you need.
  3. It focuses on events and parameters rather than page views, sessions, and other metrics.
  4. GA4 offers improved tracking options that make it easier to track user behavior across your website. You can track specific user actions and events, such as clicks, downloads, or form submissions.

If MABU built your site and it is currently hosted on Pantheon, we made the swap for you! But if not, here are tips to help you prepare for the switch:

  1. Get acquainted with GA4. Learn about the new features and changes compared to Universal Analytics. Google even offers online courses and tutorials.
  2. Review your current setup. Take note of your current tracking settings, goals, and reports.
  3. Plan and test your implementation. Once you have GA4 set up, test it to make sure it’s tracking data accurately.
  4. Plan how you will use the various tracking features, such as event tracking, to get better insights into user behavior.
  5. Create custom reports in GA4 to track your key performance indicators (KPIs) and analyze your data. You can also use the pre-built reports and templates provided by Google Analytics.

By following these steps, you can prepare for the GA4 switch on July 1 and ensure a smooth transition to GA4.

 

STEPH LANDWEHR

Media Services Director

Steph leads our media services department and oversees our clients' advertising initiatives.

MABU Welcomes Emma Schroeder & Tate Houle

MABU Welcomes Emma Schroeder & Tate Houle

We recently welcomed two new interns to our team, Emma Schroeder and Tate Houle. Emma and Tate join us from the University of Mary as they complete their degrees in the summer of 2023.

Emma is entering her internship with the Creative Services team at MABU. In her role, she will gain experience in photography, video production, design, and much more. She finds a passion in all things artistic and wants to pursue a career of creativity. Emma’s goal at MABU is to try as many new projects as she can and refine her new skills. She will be graduating from the University of Mary with a major in communication and a focus in media production.

The Strategic Operations team welcomes Tate as their new intern. She is excited to broaden her experience and explore the different aspects of marketing and client relations while at MABU. Tate enjoys work environments that allow her to incorporate complex thinking and interpersonal skills. She will be completing her degree at the University of Mary with a major in communication and a focus on public relations. (She also wrote this blog post as her first assignment!)

Emma and Tate are based in MABU’s Bismarck office and will assist in supporting our clients across North Dakota and the United States.

Meet the whole team or explore our approach to learn more about MABU.

We are a full-service marketing and communications company specializing in website development, strategic branding, graphic design, video and animation, social media management, and digital advertising.

MABU Seeks Content Marketing Manager

MABU Seeks Content Marketing Manager

Agency MABU advances the efforts of our clients through authentic storytelling, creative and strategic intuition, and innovative marketing solutions. We are seeking an experienced Content Marketing Manager to join our collaborative team of organizational communicators.

The right candidate will be willing and able to:

  • Serve as content strategy lead for MABU. Develop and deploy effective content strategies across owned, earned and paid platforms to drive traffic, generate leads, retain customers, educate members, build brand awareness, or hit other key metrics.
  • Seek to understand the communications needs, expectations, challenges, and opportunities faced by clients and provide them with creative content solutions that advance their organizational goals and objectives.
  • Help share our clients’ stories by carefully crafting brand personas to authentically reflect their organizations. Develop content guidelines for tone, style, and voice to effectively carry out the brand persona.
  • Work together with client service managers to provide clients with strategic public relations and communications consultation and provide input on marketing & communications plans.
  • Write, proof, edit, and publish informative, inspiring and compelling copy and narrative for clients’ communications materials, advertisements, videos, websites, blogs, social media channels, e-newsletters, and other mediums.
  • Develop sitemaps and content strategies for website builds that deliver an optimal user experience through an intuitive navigational structure. Conduct keyword research and incorporate SEO best practices to optimize search results.
  • Collaborate with the creative services team to identify and outline content that could be elevated with visual elements, custom infographics, or motion graphics.
  • Provide public relations support to clients including the build out of distribution lists, writing quality and timely news releases, and pitching story ideas.
  • Work alongside a really great group of talented individuals and forever be labeled a ‘MABUite’.

    Perks

    • Health benefits
    • Flexible schedules with 10 paid holidays
    • Retirement with 3% match
    • Competitive base salary, commensurate with experience

     

    We are looking for someone who can hit the ground running. The ideal candidate will have proven and recurring success in content marketing with strategic, high-quality and engaging content. Bachelor’s degree in public relations, marketing, communications, English, journalism, and/or another related field. Full time. In-office and/or remote options available.

    Intrigued? Submit your resume to Mike Mabin at info@agencymabu.com.

    MABU Seeks Marketing Manager for Indigenous Initiatives

    MABU Seeks Marketing Manager for Indigenous Initiatives

    As a Native American owned and operated company, MABU is committed to advancing the economic and community development efforts of tribal communities through authentic storytelling, creative and strategic intuition, and innovative marketing solutions. We are seeking an experienced Marketing Manager for Indigenous Initiatives to join our collaborative team of passionate creatives and strategic minds.

    The right candidate will be willing and able to:

    • Work directly with clients to advance their mission through effective marketing strategies and brand engagement.
    • Lead and support Indigenous initiatives similar to these past collaborative efforts: NCAI Native Vote, NCAI Feather’s Story, Society of Care, The Nature Conservancy.
    • Engage audiences with compelling messaging on all platforms including print, video, web, blogs, social media, etc.
    • Coordinate earned media activities including news releases, news conferences, pitching story ideas and building positive relations with reporters, editors, bloggers, and influencers.
    • Develop and implement advertising campaigns in both traditional and digital media outlets.
    • Bring a brand story to life by researching, writing, and delivering compelling content.
    • Conduct market research studies including executive interviews, focus group sessions, and online surveys.
    • Work alongside a great group of talented individuals and forever be labeled a ‘MABUite’.

    Perks:

    • Competitive Base Salary
    • Health Benefits
    • Flexible schedules with time off for holidays, vacation, and personal time
    • Retirement with 3% match

    We are looking for someone who can hit the ground running. Minimum of three years of relevant, job-related experience in health and human services, Native American initiatives, non-profit organizations, tribal government, project management, and/or marketing agency. Bachelor’s degree in marketing, communications, advertising, digital media, business, or another related field. Full time. In-office and/or remote options available.

    Preference will be given to qualified Native American applicants; however, all qualified individuals are encouraged to apply. Must be able to provide Indian Preference documentation if claimed.

    Intrigued? Submit your resume to Mike Mabin at info@agencymabu.com.

    Eli Corbett joins Agency MABU

    Eli Corbett joins Agency MABU

    We recently welcomed Eli Corbett to our team as a Creative Developer. In this role, he will coordinate and complete a variety of projects involving branding, graphic design, website development, motion graphics, photography, and other creative services.

    Eli brings a broad range of marketing and communications experience in hospitality, athletics and retail, most recently as the Marketing Manager with Eckroth Music. He previously served as the Creative and Marketing Manager with LIV Hospitality and as a freelance designer working with clients within the NFL and NCAA.

    Originally from the black hills area of South Dakota, Eli also holds a bachelor’s degree from Northern State University in Aberdeen. He is based in MABU’s Bismarck office and will support our clients across North Dakota and the United States.

    Meet the whole team or explore our approach to learn more about MABU.

    We are a full-service marketing and communications company specializing in website development, strategic branding, graphic design, video and animation, social media management, and digital advertising.