Strategic Marketing Tips for 2020

by | Mar 9, 2020

We’ve compiled some strategic marketing tips to consider for your business plans. Utilizing these ideas now can help ensure long-term success.

 

THREE WAYS TO SHIFT YOUR MINDSET FOR SUCCESS

  • Commit to becoming a strategic communicator
  • Take the time needed to assess and evaluate current and past communications, what worked and what didn’t
  • Adopt an external focus to connect with target audiences

 

BEST PRACTICES TO ENSURE YOUR KEY MESSAGES HIT THE TARGET

Messages should be:

  • Clear and concise
  • Compelling and emotionally connected
  • Focused on the audience – not about you

 

SEVEN ESSENTIAL ELEMENTS OF STRATEGIC PLANNING

  • Identify the purpose and objectives
  • Identify audiences
  • Develop key messages
  • Assess budget and resources
  • Determine how to distribute the message
  • Create an action plan
  • Measure, refine and report

 

MEASURE, REFINE, REPORT, REPEAT

Continuous evaluation is important to your ongoing success:

  • Establish measurement criteria
  • Determine which metrics align with your objectives – for example, website traffic, click-through rates or engagement
  • Adjust your strategy, based upon what you learn

 

CONSIDER EMERGING TRENDS IN YOUR PLAN

  • Advancements in responsive websites, including optimization for voice search
  • Evolving technologies, such as augmented reality, virtual tours, and 360-degree video
  • Expanded uses of basic communication tools, including explainer videos and blogs