We’ve compiled some strategic marketing tips to consider for your business plans. Utilizing these ideas now can help ensure long-term success.
THREE WAYS TO SHIFT YOUR MINDSET FOR SUCCESS
- Commit to becoming a strategic communicator
- Take the time needed to assess and evaluate current and past communications, what worked and what didn’t
- Adopt an external focus to connect with target audiences
BEST PRACTICES TO ENSURE YOUR KEY MESSAGES HIT THE TARGET
Messages should be:
- Clear and concise
- Compelling and emotionally connected
- Focused on the audience – not about you
SEVEN ESSENTIAL ELEMENTS OF STRATEGIC PLANNING
- Identify the purpose and objectives
- Identify audiences
- Develop key messages
- Assess budget and resources
- Determine how to distribute the message
- Create an action plan
- Measure, refine and report
MEASURE, REFINE, REPORT, REPEAT
Continuous evaluation is important to your ongoing success:
- Establish measurement criteria
- Determine which metrics align with your objectives – for example, website traffic, click-through rates or engagement
- Adjust your strategy, based upon what you learn
CONSIDER EMERGING TRENDS IN YOUR PLAN
- Advancements in responsive websites, including optimization for voice search
- Evolving technologies, such as augmented reality, virtual tours, and 360-degree video
- Expanded uses of basic communication tools, including explainer videos and blogs