Strategic Marketing Tips for 2020

plan for success with strategic marketing

We’ve compiled some strategic marketing tips to consider for your business plans. Utilizing these ideas now can help ensure long-term success.

 

THREE WAYS TO SHIFT YOUR MINDSET FOR SUCCESS

  • Commit to becoming a strategic communicator
  • Take the time needed to assess and evaluate current and past communications, what worked and what didn’t
  • Adopt an external focus to connect with target audiences

 

BEST PRACTICES TO ENSURE YOUR KEY MESSAGES HIT THE TARGET

Messages should be:

  • Clear and concise
  • Compelling and emotionally connected
  • Focused on the audience – not about you

 

SEVEN ESSENTIAL ELEMENTS OF STRATEGIC PLANNING

  • Identify the purpose and objectives
  • Identify audiences
  • Develop key messages
  • Assess budget and resources
  • Determine how to distribute the message
  • Create an action plan
  • Measure, refine and report

 

MEASURE, REFINE, REPORT, REPEAT

Continuous evaluation is important to your ongoing success:

  • Establish measurement criteria
  • Determine which metrics align with your objectives – for example, website traffic, click-through rates or engagement
  • Adjust your strategy, based upon what you learn

 

CONSIDER EMERGING TRENDS IN YOUR PLAN

  • Advancements in responsive websites, including optimization for voice search
  • Evolving technologies, such as augmented reality, virtual tours, and 360-degree video
  • Expanded uses of basic communication tools, including explainer videos and blogs