As we began seeing the impact of the pandemic on our children, we were curious what the world looked like through a child’s eyes. We invited Feather Spotted Bear, the daughter of MABUite, Wind Spirit Spotted Bear, to share her thoughts. Not only did she see the division and pain around her, she understood the dire need for unity and prayers of healing for the sick, the divided and Mother Earth. It was through her wisdom and clarity that ‘Feather’s Story’ was born.
Using an artistic and symbolic approach to animation, her story was brought to life, standing apart from the editorial-style ads flooding traditional and digital platforms. Feather’s ideas of spiritual healing and prayer were interpreted as natural, hand-drawn thoughts. Her voice was captured through general talking points rather than a refined script for authenticity. MABU brought in music artist, Joel Wood, to record custom audio for the jingle dance performed by Jennifer Young Bear.