McKenzie County Tourism

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Tourism Campaign
Government
Campaign
Design

Challenge

To create and support a cohesive tourism campaign for McKenzie County in western North Dakota

Solution

Agency MABU worked collaboratively with McKenzie County officials to develop a strategic marketing plan that addressed the immediate and long-term goals of the county and Watford City. MABU also conducted research through focus groups and interviews to uncover other needs that could be met  within the campaign.

Deliverables

MABU provided a comprehensive marketing strategy that covers brand development and standards, including schedules for advertising purchases and management, and the creation of digital and traditional promotional materials.

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