UND Center for Family Medicine

Porfolio Header Image
Explainer Video
Business
Video

Challenge

To build awareness for the UND Center for Family Medicine and explain the healthcare services it provides to the Bismarck-Mandan community.

Solution

The UND Center for Family Medicine is more than an average hospital, so it deserves more than average awareness! The Center is both a community health center and a teaching facility, meaning that it relies on medical residents to work alongside more experienced doctors. This process sets it apart from most facilities, while still allowing delivery of outstanding healthcare results.

To best illustrate how the Center for Family Medicine provides a different, but equally successful form of healthcare for families, MABU designed a short, web-based video to sum it all up neatly.

Deliverables

Agency MABU developed original designs in Adobe Creative suite. Then, using Toon Boom’s Harmony software, the creative team crafted the animations. The result is a cheerful and tidy explainer video that runs just under 30 seconds. This brief introduction shares what makes the UND Center for Family Medicine a premiere choice for patients local to Bismarck and Mandan.

Results

Compared to advertising via television, web-based video marketing is one of the fastest growing ways to grab audience attention. In addition, the narration and animation of an explainer video offers engagement that can’t be delivered via a static image.

The UND Center for Family Medicine video premiered on Facebook where it currently has made several thousand impressions. It is also featured on the hospital’s website at http://www.cfmbismarck.und.edu/.

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