To create an identity and brand for the Federal Reserve Bank of Minneapolis’s new Indian Country Development Center.
Agency MABU held a discovery meeting with the client to determine their mission, target audiences, and desired outcomes. We provided strategic marketing advice, communications planning support and creative production services.
The new organizational logo helped marry the Federal Reserve Bank of Minneapolis’s branding with the new entity representing economic strength for the region’s tribal nations. MABU also developed organizational identity materials; design templates for flyers, brochures, invitations and other print materials; infographics for social media; and an online marketing campaign using relevant websites and social media outlets
The new organization launched to great excitement and continues to work to build strong economies both on and off reservations.