To expand appeal for American Bank Center, a community-minded bank, to a corporate & industrial audience.
MABU worked with American Bank Center to create new marketing approaches. The advertisement would preserve the creative concepts established in previous MABU-developed commercials while emphasizing the bank’s business-oriented services too.
Two 30- second television advertisements were produced. One introduced retail and professional business; the other made appeals to the agri-business sector. MABU retained the concept vision of an original American Bank Center ad and included footage and tag lines appropriate for business banking.
By capitalizing on the relationships with American Bank Center, MABU was able to create a fluid transition for American Bank Center to better draw the attention of large and small enterprises without abandoning its core identity of service to the community.