Why your company needs an Explainer video
Explainer videos have been gaining popularity for the last couple of years, and rightfully so. These bite-sized videos are fun, engaging, and designed to effectively and effortlessly explain your company’s products or services. Usually lasting anywhere from 30 to 90 seconds, they provide a lot of benefits in a short period of time, such as higher conversion rate and improved SEO.
Explainer videos affect more senses than traditional media, creating unique experiences for the viewers. Attractive graphics and clear narration help viewers digest more information quicker, while using company colors, logo, and familiar layouts promote your brand in a subtle way.
Bush Foundation video used earthy tones and natural concepts.
An explainer video can be used as a promotional piece, a tutorial for clients, or as an educational piece for employees. It can be placed on the landing page of your website, shared on social media or used as a TV ad. A young company can use it to explain its purpose or show off a product, and a well-established company can use it to explain its production process. Animation, motion graphics, and live action are just some of the styles to choose from. While there are benefits to each, animation is the most fun and versatile one.
Animated videos are unique and entertaining, so clients are more likely to share them with their friends. It creates reliable word-of-mouth advertising and gives the video a potential to go viral.
NRG video consisted of fast-paced animations and bright colors.
While up-front cost can be higher, they are cheaper in the long run. It’s easy to transfer animated assets into other ad materials, print and other animations. Animated videos don’t rely on the actors and there is no risk of them becoming the face of your brand. The assets are already developed, so new promotional pieces are cheaper and faster to build. Check out vimeo.com/agencymabu to see some great examples!