"Marketing Good Works" is more than our slogan. It's our passion.

MABU Gives Back

MABU is a national leader in social marketing, a specialized field dedicated to benefiting society.  Social marketers aim to use marketing to positively influence attitudes and behaviors for social good.

Social marketing is primarily used by organizations focused on health, safety, education, justice, the environment, the arts, and cultural diversity.  Each year, we provide pro bono support to charitable and non-profit organizations. Recent support includes:

Native Vote Logo

Every Vote Counts

Graphic design and web support for the National Congress of American Indian’s Native Vote campaign.


MS Walk

Event coordination assistance to the National Multiple Sclerosis Society for MS Challenge Walk.


Save the Crabs

Social media support for the Friends of the Rappahannock Save the Crabs Then Eat ‘Em campaign.

Giving Hearts

Giving Hearts Day

Public relations and fund raising support for Impact Foundation’s Giving Hearts Day campaign.

iSMA logo

MABU is a founding member of the International Social Marketing Association.