Building on a Mission
Building on a Mission

Rough Rider Industries Gets a New Website

Sometimes a fabrication shop is just a place to build furniture. At Rough Rider Industries (RRI), however, their fabrication ship is rebuilding lives.

RRI is a division of the North Dakota Department of Corrections and Rehabilitation. The organization employs incarcerated individuals to produce quality goods like office furniture, park equipment, dumpsters, and signage. MABU recently partnered with RRI to build a more user-friendly, mobile responsive, and easier to update website. We created a wholly new design for RRI, supported by WordPress.

We provided competitor research, created content, and updated the tone of the website. So with guidance from, we were albe to clearly highlight the rehabilitative nature of the program and the people it serves: incarcerated individuals. These men take pride and care in their work and build skills that prepare them for careers and social reintegration outside of prison walls. The site has a renewed focus and core message of rehabilitation through craftsmanship.

RII products are only available through an authorized network of partners and retailers.