If budgets are tight, now is an ideal time to review your communications strategy for the biggest return on your marketing investment. To stretch your dollars while improving results, think targeted messaging:
- Develop your organization’s marketing goals and messages. Make it measurable.
- Define points of difference. Why choose you?
- Define your target audience to ensure you have the right media mix. Who are you trying to reach?
- Develop compelling content honed in on your message and audience. Repurpose it across media platforms.
- Continuously measure and track results.
We know it can all be confusing and overwhelming, but at MABU, this is our favorite thing! Peruse our blog to learn more about how we’re helping clients put these recommendations to work.